
Italian Vogue is celebrating black beauty in July.
Or so they say.
Whilst many across the country felt joy at the news, I was still questioning their decision.
According to Vogue's editor, Franca Sozzani, her decision is based on the discrimination that black models face within the fashion industry (as well as the whole Obama phenomenon).
Though I cannot speak for everyone, I have never been in denial of the beauty that exists within my race. I do not need a book, a magazine, or anyone else to tell me what I see every day: in my family, in friends and in black women across the globe.
So I question the need for such a grand display from those who are usually hell bent on making the aesthetics of the black woman appear grotesque, to the rest of the world. For some this moment has been a long time coming, whereas I cannot help but feel a sense of déjà vu. Is it just me or does this reek of the Oscars black out: Denzel, Sydney, Halle anyone?
Is this July issue seriously going to change anything? I doubt it. The fact that Sozzani is reported as having said this will be ‘the worse selling issue’ is not dampening my reservations.
By making a standalone issue the highlight of the debate, ironically takes away from the wider discussion. This should be about a racist institution that makes millions every year from the same women it rejects. This should be about a racist institution that has been allowed to perpetuate its racism without being severely challenged and taken to task. Instead, this is about one magazine doing one good deed for the year, and yet black women are not a charity case. It is not just about the models either, what about the racism amongst the designers, fashion buyers and editors of these fashion magazines?
If it continues to be about the one issue, will this mean fashion no longer has to dole out another pity issue for, oh let’s say, another forty years? If ever again. Maybe I am being a bit too cynical - but can you blame me? This is what the Football Association does when there are cries against racism – they dole out fines that can easily be paid by the clubs and everybody moves on. This is what the (previously mentioned) Oscars did when there were murmurs about the lack of black actors and actresses winning the accolade – they doled out three for the price of one. So now it is the turn of the fashion industry.
Tell me, once the month is out and the sales figures are in, which point will be proven: that black is truly beautiful or that black girls ‘do not sell’?
© Rachelle Hull, 2008